15 Nov 2023 | Fundraising
In a recent email Tom Ahern referred to Thanking Donors as the “Secret Sauce” for your fundraising efforts. He went on to talk about the importance of thanking sincerely and thanking fast. In fact there is evidence that if you personally thank a first time donor...
11 Sep 2023 | Fundraising
I recently read an email talking about the need for fundraisers to have a ‘flair for drama’ in their story telling. It is true: “I was struggling and now God has blessed me” is not an exciting and impactful story. You need to apply good writing (or interviewing)...
21 Mar 2023 | Fundraising
Before you get to enjoy your harvest of fruit and vegetables you first prepare the soil, then you plant seeds. But that’s not all, you have to make sure you tend and water often, otherwise the young plants will wither and die. If you want to harvest fruit and...
20 Mar 2023 | Fundraising
The other day I read the following on www.futurefundraisingnow.com and thought it worth sharing as it applies to our letters, emails, on air appeals, and face to face communication. 4 Game-Changing hints for Powerful Fundraising Remember to talk to your donors, NOT at...