As much as possible you want to connect your supporters action directly to the changed life.
Eg “Your gift today of $60 will feed 10 children” not “Donate $60 to our ministry and we will be able to feed 10 children”
or
“You donation today gives someone, who cannot afford it, their own copy of The Word for Today.” Not “Your gift today means we can give someone who can’t afford it their own copy of The Word for Today.”
It is a subtle but important difference. You might not think it matters, but any fundraiser will tell you that it does. Don’t place your ministry in between the donor and the action. Get out of the way, so the donor is the one doing the action!
Couple that approach with a compelling story/testimony and you are well on the way to a successful fundraising campaign.
That would look something like this…
“Mary’s marriage was in trouble. Fortunately a friend had given her a copy of The Word for Today. The series on “how to restore your marriage” were just the words of encouragement she needed. The right words at just the right time.
Your extra donation as you pick up your copy today will mean that other people like Mary can also get the hope and encouragement they need…”
As fundraisers we have to think outside our ministry and outside our own needs and think the way the people who donate do. They don’t give because of facts and figures, they give because they believe that their gift will actually make a difference.