The 80/20 Rule

Feb 27, 2023

You’ll be successful if you faithfully do the best you can with what you have

The 80/20 rule says that you can do 80% of the work in 20% of the time.

The same is true when it comes to fundraising and your donors.

Fundraising isn’t an exact science but…

80% of your donors will contribute 20% of your income

Another 15% of your donors will contribute another 30% of your income.

So that means 50% of your income comes from just 5% of your donors!

See why it important to keep, and work hard to grow, your database of supporters?

One more important thing you must know about that 5% who donate 50% of your income. Most of them will have been on your database for quite some time and they started off as part of your 80% of smaller givers.

So treat everyone with care and respect – just like Jesus commanded. The 80 20 Rule

Record Your Donor Details

Here is a simple Excel spreadsheet for recording your donor details.

Download

Read a little more on CRM systems.

CRM Software

There are literally hundreds of options for a CRM (Customer Relationship Management) system for your ministry. There are some free options but usually they are limited to a short time or a small number of records.

One truly Free option worth exploring is TNTConnect

As CRM software is a rapidly changing field you are probably best to do your own search.

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