The 80/20 rule says that you can do 80% of the work in 20% of the time.
The same is true when it comes to fundraising and your donors.
Fundraising isn’t an exact science but…
80% of your donors will contribute 20% of your income
Another 15% of your donors will contribute another 30% of your income.
So that means 50% of your income comes from just 5% of your donors!
See why it important to keep, and work hard to grow, your database of supporters?
One more important thing you must know about that 5% who donate 50% of your income. Most of them will have been on your database for quite some time and they started off as part of your 80% of smaller givers.
So treat everyone with care and respect – just like Jesus commanded.
