Identifying your Audience
John Fabrin has gained a lot of experience in both hands-on radio broadcasting and station management. For over 12 years he served as CEO of Rhema Media – New Zealand’s premier Christian Media organisation. From their studio complex in Auckland Rhema operates three nationwide radio networks and a national television channel. They also produce and distribute The Word for Today daily devotional in New Zealand.
Drawing from his wealth of knowledge and experience John shared with us the importance that we identify our audience and then, once we know who they are, we explore what their needs are. From this important infomation we can shape our radio station to best meet our audience’s needs, and ultimately make our station more effective.