Training Resources

Identifying your Audience

John Fabrin has gained a lot of experience in both hands-on radio broadcasting and station management. For over 12 years he served as CEO of Rhema Media – New Zealand’s premier Christian Media organisation. From their studio complex in Auckland Rhema operates three nationwide radio networks and a national television channel.  They also produce and distribute The Word for Today daily devotional in New Zealand.

Drawing from his wealth of knowledge and experience John shared with us the importance that we identify our audience and then, once we know who they are, we explore what their needs are.  From this important infomation we can shape our radio station to best meet our audience’s needs, and ultimately make our station more effective.


Media – A Power for Good

Media A Power For Good is a professional development training system for radio broadcasters that is world best practice, easy to implement and extremely cost effective.

“I recommend this series to anyone wanting to learn the fundamentals of broadcasting and communication. It is great content, clearly communicated by people who know their craft and at a very accessible cost… We’ll definitely be using it as a training tool and I’ll be encouraging others I know in media to do the same.”

– Phil Edwards, CEO – Vision Christian Media, Australia.

“Media 101’s training series is just what our sector needs! I have received independent feedback from commercial radio consultants and content directors stating that it is of a quality that they would use to induct even seasoned professionals.”

-Nathan Brown, CEO – Christian Media Australia

“Dedication to excellence, integrity in business, and passion for radio come together on the ‘Media-A Power of Good’ project. Using these training videos will set your station apart from all others.”

– Perry Atkinson, CEO ‘the Dove’ Radio & TV Medford Oregon, USA